March 24th, 2010 by Shannan

Keith Schofield is an American director renowned for his music videos and commercials. Keith has worked with everyone from BeckSupergrassMIMS and Charlotte Gainsbourg through to campaigns for Diesel and Virgin Mobile.

If you’re a fan of Spike Jonze or Michel Gondry then you need to check out the cheeky and totally innovative way he stretches concepts.

Cut & Paste caught up with Keith during the Perth stopover of the Semi-Permanent design conference 2009. The first 2010 Semi-Permanent took place in Sydney, on March 19-20 and will make its way to Perth on the 11 September.

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